The power of design in the digital age
What is technology without good design? This will be the subject of a discussion at the Bristol & Bath Science Park on January 22nd when The Design Commission hosts a conversation with businesses about 'Generating Value in a Digital Age'.
The digital landscape is largely mapped in terms of information and communication technologies and what they make possible. The design of these technologies is too often neglected so The Design Commission is holding an inquiry into how design can unlock the potential of the digital age and generate new forms of value within it.
The aim of the Inquiry is to publish a new and interesting take on the digital revolution - one that emphasises the point that 'it's not just about tech', and inspires people to think about the possibilities of the digital world in a different way. It will also address the disconnect between data and design, and generate some more user-friendly language around new kinds of interfaces between technology and people.
Eight Bristol businesses from the design and technology sectors will be taking part in tomorrow's event which will be chaired by Lord Richard Inglewood, The Design Commission Inquiry chair.
Bonnie Dean, chief executive of the Bristol & Bath Science Park, said: "The adoption rate of new technologies is influenced significantly by how people perceive them. Design has a vital role in translating human needs into practical and desirable products and services. The explosion of digital applications has brought new challenges and this inquiry will be an important step in understanding trends and opportunities.
"We are delighted to be hosting this timely conversation which will help inform industry and Government thinking on what can be done to drive the economy forward through the digital age."
The Design Commission is an industry-led body which conducts high level research aimed at driving thinking around design policy in the UK. The Commission's remit is to conduct investigative research into particular areas or policy problems as they relate to, or could benefit from, design.